1 Introduction
Interest underwear is a kind of close -fitting clothing that is loved. It can not only increase interest and sexy, but also improve people’s self -confidence and happiness.Many people want to know whether sexy underwear is selling well, which is a question worth discussing.
2. Fun underwear market summary
With the improvement of people’s living standards and the opening of cultural concepts, the sexy underwear market has gradually developed.According to data from market research institutions, from 2015 to 2019, the average annual growth rate of the sex underwear market exceeds 30%, and the market size is expected to reach 40 billion yuan by 2025.
3. The needs of sexy underwear
There are two main sources of people’s demand for sexy underwear: the first is the needs of sexual life, and the second is the needs of daily wear.With the opening of people’s sexual concepts and the improvement of freedom, sexual life has become an important part of people’s lives, and sexy underwear is a means of improving sex and interest in sex, and is favored by more and more people.In addition, with the update of fashion concepts, sexy underwear is no longer just a sexual product, and it has also become part of daily clothing.
4. The advantage of sexy underwear
The advantage of sexy underwear relative to ordinary underwear is that it emphasizes sexy and gender characteristics, giving people a sense of excitement and excitement.In addition, there are many types of sexy underwear, which can meet the needs of different people, such as lace sexy underwear, leather sex lingerie, belly pocket sex lingerie, etc., which meets people’s requirements for different styles and personality.
5. Sex underwear sales channels
The sales channels for sex underwear are mainly divided into two types: online and offline.Online sales channels are mainly e -commerce platforms, such as Taobao and JD.com.Offline sales channels are mainly physical stores, such as sex products stores and underwear stores.Because sexy underwear is privacy and irritating, many people tend to buy on the opposite side of physical stores, but due to the epidemic and other factors, the proportion of online sales is also increasing.
6. Market share of sexy underwear
Although the market size is not large in the market, its growth rate is very stable. According to relevant surveys, the top three brands in the domestic sex underwear market are Siemens, Anna Su, and Jockmail, and the market share is more than 5%.In addition, good brands, good word -of -mouth and professional services can also attract more consumers.
7. The market prospects of sexy underwear
As a novel underwear, sexy underwear, with the opening of people’s sexual concepts and the growth of market demand, its market prospects are very broad.At the same time, sexy underwear is also a creative and artistic product. It also puts forward higher requirements for design, manufacturing and marketing, which also provides more opportunities for the industry’s innovation and development.
8. Conclusion
In general, the market market market is gradually mature and developed. Although there is still a certain gap compared to some traditional underwear categories, from the perspective of market demand, market scale, brand influence, etc.There is also huge development potential.
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