Brief introduction
Taobao big data has become one of the important signs of the Chinese e -commerce industry.Today, sexy underwear has become one of the most popular categories on Taobao.This article will introduce how to use Taobao big data to understand the sexy underwear market and consumer preferences.
Overview of sexy underwear market
The scale of sexy underwear in the Chinese market is getting larger and larger. According to Taobao’s internal data analysis, sex underwear accounts for more than 20%in the market share (calculated based on sales revenue).At the same time, sexy underwear is also one of the fastest growing products on Taobao.Many young people and newlyweds choose to buy sexy underwear on Taobao, which is also a reason for the rapid growth of the sex underwear market.
Types of sexy underwear types
Interest underwear includes a variety of types, such as stockings, underwear, bras, condoms, SM supplies, and so on.Among them, underwear and stockings are one of the most popular sexy underwear.In addition, sexy underwear on Taobao is also divided into many different styles and materials, such as lace, grid cloth, PU, and so on.
Consumers’ age and gender
Taobao big data shows that the age of consumers of sex underwear is widely distributed, from 18 to 50 years old.In terms of gender, women are the main consumers of sexy underwear, accounting for more than 80%.But men are gradually becoming one of the consumers of sexy underwear, especially in buying SM supplies and condoms.
Popular trend and design style
Popular trends and design styles are one of the important factors of sexy underwear choices.According to the analysis of Taobao big data, most of the popular lingerie styles now are simple and sexy, with black and red as the main color.In addition, buttons and slits are also very popular.Of course, due to the different personal preferences of consumers, different types and styles of sexy underwear will also have different design styles and popular trends.
Brand and price
Brands and prices are an important factor for consumers to consider when choosing sexy underwear.There are many brands of sexy underwear on Taobao. Some of the more well -known brands include Victoria’s secrets, Annasu, Kasha, and so on.In terms of price, the price of sexy underwear is generally relatively high, but on Taobao, the price difference is very large, from dozens to thousands of yuan.For consumers, the trade -offs between brands and prices depend on personal purchasing ability and needs.
Consumer reviews and scores
Consumer reviews and scores are one of the most valuable data in Taobao big data.By reading consumer evaluation and scores, you can understand the quality and comfort of love underwear to ensure that you can buy suitable sexy underwear.
Consumer purchase behavior
When consumers buy sexy underwear on Taobao, they generally choose their favorite styles and brands through search, browsing, looking at pictures, screening and other processes.At the same time, many consumers also refer to the evaluation and scores of other consumers to ensure their shopping experience.
After -sales service
After -sales service is a common problem in the online shopping industry.For sexy underwear, after -sales service is particularly important.Interesting underwear merchants on Taobao generally provide free trial, bag replacement, refund and other after -sales service to solve the worries of consumers.
Trends and prospects
With the development of China’s economy, people’s needs and consumption concepts are constantly changing.As an emerging consumer field, sexy underwear will continue to maintain a high growth rate.In the future, with the continuous update of technology and design, the style and types of sexy underwear will become more and more diversified.At the same time, as consumers’ requirements for quality and services have improved, sexy underwear merchants will have to improve product quality and the level of after -sales service.
in conclusion
Combined with Taobao big data analysis and related market research, it can be seen that sex underwear, as an emerging consumer product, has broad development prospects.At the same time, in order to meet the needs of consumers, sexy underwear merchants need to improve the quality and design level of the product and provide better after -sales service to achieve long -term stable growth.
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