1. The origin of sexy underwear
The origin of sexy underwear is Europe, but the earliest introduction of sex underwear to the market is the American brand Victoria’s Secret.In the 1980s, Victoria’s Secret had attracted widespread attention from the public through the gorgeous underwear show of the national TV live.Since then, sexy underwear has gradually become a mysterious, sexy, and private symbolic female underwear category.
2. Asian sex lingerie market status
Since around 2000, the sexy lingerie market in Asia has begun to rise rapidly.Due to the restraint of oriental culture and the gap between gender concepts, the acceptance of sex underwear in Asia is relatively low.In recent years, with the increasingly open social concepts and the rise of people’s individual values, the sex underwear market has become more prosperous in Asia.
3. The potential of China’s sexy underwear market
China is the country with the largest population in the world, so the potential of the Chinese market is huge.At present, China’s sexy underwear market is growing rapidly.However, due to the relatively lack of sexual knowledge of consumers and the conservative concept of mainstream society, the sex underwear market has also faced some challenges in China.
4. Japan’s contribution cannot be ignored
As the leader of the Asian sexy underwear market, Japan has an irreplaceable position in the field of sex underwear.Japan’s sexy underwear design is more simple and gentle, which can satisfy people’s pursuit of Asian aesthetics.
5. High -end positioning of European and American sexy underwear
Compared with the culture and market background of sexy underwear in Asia, European and American sexy underwear pays more attention to the high -end positioning of brand and design.Compared with the Asian market, the price of European and American sex lingerie is higher, the style is more avant -garde, and the quality is more guaranteed.
6. The luxurious style of Italian sexy underwear
Italy is one of the gathering areas of sexy underwear brands. Its brands generally focus on texture and details, mainly based on luxury styles.Italian sexy underwear design often uses leather, silk and other materials, reflecting a noble, sexy style.
7. The nearby principle of sexy underwear produced
Based on the production place of global sexy underwear brands, the place of sex underwear is mainly concentrated in Southeast Asia and some European countries.Due to the characteristics of high privacy, difficulty in transportation and trade, there are "nearby principles" in the erotic underwear industry.The shorter the distance between the production area and the consumer market, the efficiency and income of the brand can be improved.
8. The rise of the domestic sexy underwear market
The domestic sexy underwear market, which has been squeezed by foreign brands, is hidden in the international market. The number of brands has continued to increase, and product quality has gradually improved.However, domestic erotic underwear is relatively weak in terms of brand shaping, advertising, and technological innovation, and requires more investment to improve quality and services.
9. The distribution of sexy underwear production area markets
Interesting underwear is mainly distributed in Guangzhou, Shenzhen, Putian and other places. These three cities occupy an important position in the nation’s sexy underwear market.Among them, Guangzhou’s sex underwear industry business district is represented by the category of Jinfang Merchants Trade City, forming China’s largest sexy underwear distribution center.
10. The development trend of China’s sexy underwear industry
In general, the sexy underwear market will show a diversified development trend.Daily wearing, wedding types, cultural fashion, sex products, and various sexy lingerie categories will gradually mature in the future market.At the same time, with the continuous development of technology and the Internet, the sexy underwear market will show a digital and intelligent trend.
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